Tuesday, February 3, 2009

Analyzing “real-world” grammar

First of all I’d like to ask the following question. When do grammar rules apply to the real-world? This depends on the type of real-world application you are seeking. In the five real-world grammar examples we studied, the motive of creating the ad is to entice or persuade the viewer to either buy or confide in a particular product. I think we talked about this at the first of the class, but in the real-world (outside of school and sometimes work); people don’t follow too many grammar rules. With that being said, the viewers these ads are targeting are literally the real-world people. It has a lot to do with marketing and likening your product to the consumer buying it. The commas in these ads just seem to sound a lot better the way they are written. Let’s take for example when Marie Callender’s says, “The story of our sweet, creamy, delicious success. In this sentence they are trying to focus on three ideas: Sweet, Creamy, and Delicious. Using the commas where they are accentuates these three ideas therefore making the saying catchier. Creating a slogan in this case outweighs the need to use correct grammar.

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