Real world advertisements - Week 14

Three good real world advertisements

1. Contains headlines that are not lengthy but get the point across. "Want great buys?" "Check these out" "Hot brands at hot prices"

The theme of the message is highlighted twice and sticks out to the reader. "Hot" (in bold) twice.

Reader understands what they are getting from the add. The "percentages off" by each item clearly explains this.

2. Important message "20,000 GIVEAWAY!" is in capital letters and shows the purpose of the advertisement.

The sentance "ENTER TO WIN ONE OF FOUR $5,000 ROOM MAKEOVERS!" is spaced out over three lines which breaks up the message.

3. Headline is broken into to motivational statements. The first "Go Green" states a benefit of buying, and the "Go Newegg" states the company who is offering this green benefit.

The advertisement is visually pleasing to look at. It contains small icons that are not too loud, but at the same time represent the theme of the ad (going green).

Two bad real world advertisements

1. Contains reversed type which makes it hard to read the headline "We are expanding!" since it's in front of two black shirts. The messages are hard to read because they are set agaisnt reversed colors.

Isn't visually pleasing and is too loud. Isn't attractive to all audiences and is very loud. Not professional.

2. The headline is not visually interesting. It is easily to read but as the article says, "If it's too safely legible, you mights as well just lay the type out like a textbook page.

Nothing in the advertisement makes the reader want to buy the item being featured. There's no flashy buttons to press or statements telling the reader how much they are going to save.